Business continuity support for whānau enterprises: Supporting SMEs to develop their digital capabilities and expand into e-commerce can create additional revenue streams and opportunities to diversify into new markets.

Increased online retail options for geographically isolated communities: Transitioning Māori SMEs to e-commerce platforms creates more options for whānau to access online retail opportunities in remote localities. Developing an online directory for Māori businesses also creates the ability for whānau to connect to other whānau businesses.

As a result of the COVID-19 lockdown whānau wanted access to reliable information through online mediums concerning marae and local affairs: Developing the digital capabilities of marae, as SMEs to embrace and utilise online platforms as a medium of communication would increase the accessibility of information for whānau.

Support the development of digital enterprises to enable whānau mobility: Enabling the digital transformation of whānau enterprises would enable whānau to become ‘digital nomads’ where their residency isn’t dependent on employment or business locality.

Support whanau to develop and wealth creation opportunities for whānau: Developing digitally based SMEs will create employment and wealth creation opportunities.

Business continuity support for whānau enterprises to protect whānau employment and income (40-50,000 job losses are predicted): Develop the digital capabilities of SMEs to expand into e-commerce and create additional revenue streams and opportunities for diversification into new markets thereby protecting whānau jobs and income.

Re-deploy whānau who have lost their jobs into new employment: Supporting the digitalising of Māori SMEs and building new digital businesses can create employment opportunities for whānau who have lost their jobs and are seeking new employment opportunities.

Increase domestic tourism activity: Supporting Māori tourism and event businesses to develop their digital marketing capabilities in order to promote events and tourism activities can support attracting visitors and increasing revenue.

Identify opportunities, develop solutions and convert into thriving enterprises: Providing digital transformation support to develop digital solutions and support business development through digital technology can support the development of Māori SMEs.

Increase the number of Māori entrepreneurs: Providing access to digital development opportunities and subsidised digital services can support Māori entrepreneurs to develop businesses quickly through streamlined digital support.

Support the local economy through sourcing products domestically: Supporting Māori SMEs to implement digital transformation solutions and transition to e-commerce will enable access to new markets and enable potential clients to purchase their goods and service.

Increase the comfort of Māori businesses in utilising e-commerce platforms to service local, national and international markets: Transitioning business through a digital transformation process will support their confidence and comfort in utilising software.

Support for Māori businesses to survive the current economic downturn: Develop capabilities of businesses creating additional revenue streams.

Support and position Māori businesses to thrive in a post COVID-19 environment: Develop the e-commerce capabilities of businesses to diversify into new markets in a post COVID-19 environment.

Protect employment for whānau: Creating additional revenue streams through e-commerce platforms will enable SMEs to retain employees.

Job and wealth creation for whānau: Diversifying into new markets via e-commerce can generate additional revenue and create new employment opportunities.

Grow the number of local SMEs: Increasing the knowledge and opportunities for engagement and development within the community can enable the creation of new SMEs.

Expand the number of businesses registered with Hokohoko: Increase uptake of e-commerce by whānau will create a greater pool of businesses to register with Hokohoko.